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Professor Katrina Pritchard

Professor, Business

Telephone number

+44 (0) 1792 513479

Email address

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Research Links

Office 330 - 330
Third Floor
School of Management
Bay Campus
Available For Postgraduate Supervision


Having originally graduated in Geography from St Catherine's, Oxford, Katrina pursed a career as a management consultant with Accenture for ten years before returning to academia. She held previous roles at LSE, Birkbeck and the Open University before joining Swansea University in January 2017.

Katrina is a Professor in the Business Management department of the School of Management.  Her research interests include identity (in a variety of employment/volunteering contexts) and diversity (with a specific focus on age and gender). Katrina is particularly interested in qualitative methodological approaches including creative, digital and visual methods.

Katrina is an Academic Member of the CIPD and a Fellow of the HEA.

Areas Of Expertise

  • Identity
  • Digital media/devices at work
  • Diversity at work (age and gender)
  • Leadership
  • Entrepreneurial activity
  • Volunteering

Career Highlights

Teaching Interests
  • Leadership
  • Diversity
  • People Management
  • HRM

Diversity at Work

  • Work and Age Research Group, collaboration with Martin Hyde, CIA, Swansea and other team members include Prof. Dr. Kene Henkens (University of Amsterdam), Dr Marleen Damman (Netherlands Demographic Institute), Dr Loretta Platts (Stockholm University) and Dr Cara Reed (Cardiff).
  • Age at Work Research Project, collaboration with Rebecca Whiting, Birkbeck.
  • Gendered Careers, collaboration with Kate Mackenzie Davey and Helen Cooper, Birkbeck.

Boundaries at work

  • Implications of smartphones at work, collaboration with Gillian Symon, RHUL
  • Volunteer experience in the Digital Age, collaboration with Gillian Symon, RHUL and Christine Hine, Surrey
  • Boundaries and entrepreneurial activity, collaboration with Dr Maggie Miller and Helen Williams, SoM, Swansea

Methodological Innovation

Starting with an ethnography within my PhD, my research is underpinned by methodological innovation and exploration.  I have presented, written and published extensively on various aspects of qualitative research from combining qualitative methods, developing e-research approaches and utilising visual methods.