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Mr Will Fleming

Mr Will Fleming

Senior Lecturer in Marketing, Business

Telephone number

+44 (0) 1792 602904

Email address

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Research Links

Available For Postgraduate Supervision


Will Fleming started practicing his career in marketing in the mid 1980’s, initially working for British Gas Scotland in Marketing Planning and Marketing Research. He moved to Wales to become Neath Rugby Club’s Commercial Manager negotiating deals for their first ever club and kit sponsor. He moved to on to Swansea City Football Club before taking a change of direction into the brewing industry when he became the Marketing Services Manager at Crown Buckley and then Freetrade Marketing Manager at S.A. Brain & Co. in Cardiff. It was from here he entered academia as a Senior Lecturer in Marketing and Course Director for the Chartered Institute of Marketing (CIM) professional qualifications.

Areas Of Expertise

  • Marketing Information systems
  • Sponsorship
  • The Beer industry
  • Marketing partnerships and networks
  • The Sustainability agenda

Career Highlights

Teaching Interests

Will teaches at under-graduate and post-graduate levels as well as CIM professional qualifications at certificate, diploma and post-graduate diploma level.

The subject areas he has covered include:

  • Marketing Management
  • Marketing Communications
  • Corporate Communications
  • International Marketing Strategy
  • Marketing Information Systems
  • Sales Management & Selling
  • Contemporary Issues in Marketing Management
  • Consultancy
  • Dissertation supervision

It is no surprise that his research interests are concentrated on the practicalities of implementing marketing within organisations. Will has investigated;

  • Impact of sports sponsorship programmes
  • Efficacy of promotional practices
  • The use of co-operative marketing strategies
  • Role of marketing in meeting the sustainability agenda
Award Highlights

As a full member and designated Chartered Marketer of the CIM Will is a great advocate of the professional body and he mentored a team of students that successfully won the 2014 national competition for universities called “the Pitch”.