Dr Maggie Miller

Research Highlights

1. Williams, H., Pritchard, K., Miller, M., & A.Doran@shu.ac.uk, . (n.d.) Mapping embodiment across the nexus of gender, tourism, and entrepreneurship. Journal of Sustainable Tourism

   https://doi.org/10.1080/09669582.2023.2216400, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa63516

   https://doi.org/10.1080/09669582.2023.2216400
2. Edwards, L., Tyler, R., Blain, D., Bryant, A., Canham, N., Carter-Davies, L., Clark, C., Evans, T., Greenall, C., Hobday, J., Jones, A., Mannello, M., Marchant, E., Miller, M., Moore, G., Morgan, K., Nicholls, S., Roberts, C., Sheldrick, M...., & Stratton, G. (2018). Results From Wales’ 2018 Report Card on Physical Activity for Children and Youth. Journal of Physical Activity and Health, 15(s2), S430-S432.

   https://doi.org/10.1123/jpah.2018-0544, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa51308
3. Low, T., Miller, M., Doran, A., & Hardwick, L. (2022). Women’s outdoor adventure experiences on Instagram: exploring user-generated content. Annals of Leisure Research, 25(3), 374-398.

   https://doi.org/10.1080/11745398.2020.1815068, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55257
4. Ward, M., Tyler, R., Edwards, L., Miller, M., Williams, S., & Stratton, G. (2021). The AHK-Wales Report Card 2018: Policy Measures - is it possible to ‘score’ qualitative data?. Health Promotion International, 36(4), 1151-1159.

   https://doi.org/10.1093/heapro/daaa118, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55281

   http://dx.doi.org/10.1093/heapro/daaa118
5. Williams, H., Pritchard, K., Miller, M., & Reed, C. (2021). Climbing to freedom on an impossible staircase: Exploring the emancipatory potential of becoming an entrepreneur-employer. International Small Business Journal: Researching Entrepreneurship, 39(5), 424-449.

   https://doi.org/10.1177/0266242620967613, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55300
6. Miller, M., Clausen, H., & Cater, C. (2022). Cultivating deep learning in field-based tourism courses: finding purpose in “trouble”. Journal of Teaching in Travel and Tourism, 22(1), 50-67.

   https://doi.org/10.1080/15313220.2021.2015739, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59571
7. Williams, H., Pritchard, K., Miller, M., & Reed, C. (2021). Climbing to freedom on an impossible staircase: Exploring the emancipatory potential of becoming an entrepreneur-employer. International Small Business Journal: Researching Entrepreneurship, 39(5), 424-449.

   https://doi.org/10.1177/0266242620967613, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa60081
8. Pritchard, K., Williams, H., & Miller, M. (2022). Tracing networked images of gendered entrepreneurship online. Gender, Work and Organization, 29(6), 1779-1795.

   https://doi.org/10.1111/gwao.12877, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa60082
9. Bowen, R. & Miller, M. (2022). Provenance representations in craft beer. Regional Studies, 0, 1-11.

   https://doi.org/10.1080/00343404.2022.2092088, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa60135

   http://dx.doi.org/10.1080/00343404.2022.2092088
10. Miller, M., Boluk, K., & Johnson, C. (2019). ‘Lift off!’: Employing an integrated curriculum design to increase student, faculty, and community engagement. Journal of Hospitality, Leisure, Sport & Tourism Education, 25, 100203

    https://doi.org/10.1016/j.jhlste.2019.100203, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa39852

All Research

• TBC (current)

  PhD

  Other supervisor: Dr Carl Cater

  Other supervisor: Dr Nika Balomenou

• Using virtual reality as an adventure tourism substitution for people with limited mobility (current)

  PhD

  Other supervisor: Dr Helen Williams

  Other supervisor: Dr Tiffany Low

  Other supervisor: Prof Katrina Pritchard

• MN-1016 Marketing

  This module provides an introduction to the concept and practice of marketing.

• MN-1521 Tourism and Society

  Tourism is one of the world¿s largest and fastest growing industries, and it is projected to continue to grow rapidly over the coming decades. This course seeks to provide a broad introduction to the activities of travel and tourism, with particular emphasis on the interactions and experiences of hosts and guests. The notion of the tourism system will be explored, including the role and importance of the various different types of tourism destination. Concepts of `host¿ and `guest¿ in the context of travel and tourism will be described, and the variety of potential interactions between hosts and guests critically analysed. The significance of the tourism experience to visitor satisfaction, loyalty and likelihood to revisit/ recommend will be identified, as will the importance of hospitality/customer service to the tourism experience.

• MN-3012 Marketing Research

  The Marketing Research course examines both the theoretical and practical sides of the marketing research process. Overall, the module is designed to equip participants with the knowledge to be able to design and implement theoretically sound marketing research projects in a commercial environment.

• MN-M591 Critical Tourism Theory

  Societies, cultures and environments entangle with a researcher¿s worldview to influence the types of questions asked and the style of work undertaken. This module will engage students in a reflexive investigation of the realities of the tourism industry. It will give students the tools and skills to look beneath the surface ¿ challenging assumptions made, voices not heard and the complex dynamics that permit phenomena to occur. This module advocates the inquiry-learning-action approach by embracing transformative and inclusive approaches to tourism management and marketing. Students will examine the different critical paradigms that influence the multidisciplinary field of tourism.