Anita has been appointed as the Marketing Subject Group Lead between 2017-2022. She completed her PhD at the University of Gloucestershire Business School. Prior to her academic role, Anita gained extensive experience from the industry covering public and private sectors e.g. aviation, tourism and exporting in China.
She is keen on collaborating with colleagues with similar interest, inter- or cross-disciplinarily. Working with Professor Morgan et al., she has been awarded a project to conduct a Tourism Impact Assessment by the Isle of Anglesey County Council and provided expertise to support the Council on the Wylfa Newydd Nuclear New Build project (grant value: £46, 061.58, Co-PI).
Another project, granted by Swansea University, (Bridging the Gap: Escalator, BTGE090, with Drs Koenig-Lewis, Xuan and Probert, value £7,190.60, CI) which focuses on identifying the role of consumer behaviour in (re)shaping future water utility business models under climate change impact.
One of her papers has been awarded the Best Paper ‘Political Marketing Track Prize’ sponsored by Wiley at the Academy of Marketing Conference 2013 (with Dermody et al.).
Anita is a Senior Fellow of Higher Education Academy (SFHEA). Her teaching experience and leadership have been recognised by the community.
Recently, Anita was awarded a BA/Leverhulme Small Research Grant! Her project, ““Why Wait? Buy Now Pay Later”: Investigating the Impact of Deferred Cashless Payments on Younger British Consumers”, will run until 2023. This project is collaborated with Dr. Philippa Ward, University of Gloucestershire.
The project aims to establish an understanding on how BNPL (Buy-Now-Pay-Later) usage affects younger British consumers, their consumptions and wellbeing.
She has also been also elected as Swansea University Excellence in Learning and Teaching Award 2022. She is very grateful for the achievement and keen to continuously support students and their learning. Being able to see them excel is such a rewarding process!