Increasingly, large and small, professional and amateur sports organisations are framing their own narrative across websites and social media and engaging directly with fans, without needing to have interaction with legacy media and its reporters. Therefore, there is a need for communications professionals who can identify a strong story, develop its narrative, bring it to life with videography and still images by filming and editing the raw footage, and understand how to effectively distribute this content to an existing and potential fan-base.
This new and innovative MA programme will ensure graduates have excellent employability skills and the ability to work as freelance sports communicators, or have a career in global sports businesses or organisations. At the same time, it enables current sports industry professionals to acquire new communications and media skills that will enhance their continuing professional development.
- Topics Likely To Be Covered
The MA will be taught by academics with professional industry backgrounds in PR and journalism. Students will study a diverse range of sports communication subjects including PR, branding and promotion, create a digital journalism portfolio, learn about the theory and practical use of mobile technology, and students enrolled on these modules will be required to focus assignments on sports-related case studies and research studies.
A new module on Sport Communication and Journalism will be compulsory. The syllabus for this will include practical textual analysis of sports news stories, sport journalism theory and practice and practical skills that deal with image reparation following athlete transgressions.
During the second part of the course, students will choose between a dissertation or a practical project, which combines aspects of journalism, public relations, media design, audio-visual production and promotional writing along with a one-week work placement.
- Intended Start Date
- September 2020
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